Tribogenics is a Los Angeles-based startup that specialises in an entirely new form of X-ray technology. Using triboluminescence (light from friction), the company develop hand-held products that are revolutionising industrial and medical applications.
We were approached by Tribogenics to work on their new website and branding. Their previous identity no longer felt aesthetically aligned to their new Watson product – used by scrap metal workers to identify metal compounds and values. On the verge of a sizable investment drive, we developed a solution to help them look their best.
We needed to create an identity that would work in both a medical and industrial context, so the simplicity and elegance of the branding was paramount. We used the idea of light from friction as direct inspiration for the brandmark. The creative was applied across their website, business cards, with comps slip, and individual product lines, using a further developed sub-brand system.
- Brand Identity
- Website Design