Pause Fest '14
Creative Digital Festival
Pause Fest is Australia’s most progressive digital festival. It’s an event for thinkers, practitioners and entrepreneurs of digital culture. Continuing where Pause Fest 2013’s Future theme left off, this year’s festival theme, Connected, focuses on the possibilities that lie ahead—what we have accomplished at present and what that means for the global digital community in years to come.
Working closely with the festival’s founder George Heddon, we were asked to create a flexible poster design that could easily adapt to other media, such as the website, postcards, programs, banners and brochures. Our solution was a bold typographical expression of the theme that plays with the Pause brandmark while maintaining its prominence.
- Brand Identity
- Print Design