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If you have a new project you would like to discuss or want to learn more about us and our process, please contact us through the form below:

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There are currently no permanent positions or internships on offer in the studio. We do on occassion require freelancers and are always happy to receive portfolios. Please send a PDF portfolio <8mb to


7/20 Watt Street
Newcastle NSW 2300

Looking for a quiet place to work? We currently have two remaining desks for lease. Full details here.


PO Box 209
Newcastle NSW 2300

Cardiff Motor Group


Previously Lake Motor Group, Cardiff Motor Group is a full-service automotive destination offering new car sales, finance, servicing and parts. To coincide with their name change to the more fitting Cardiff Motor Group, Shorthand was approached to develop and roll out a new brand identity system.


Cardiff Motor Group have a great team – implementing high level customer service and offering a unique buying experience. To help them change the perception of car dealerships, we needed to create a brand that was fun, approachable and trustworthy.


Stylistically inspired by road iconography, the brand's 'revolution symbol' represents both a capital 'C' and the rotation of a wheel – a nod to the forward thinking of company. The bright yellow was chosen to stand apart from the group's collection of car brands. As a playful extension of the identity, the symbol has been adapted into a flexible supporting device. This directional motif lends itself to an endless amount of design applications from branded messages to wayfinding signage.

To further set their brand messages apart from their competitors, we worked with Wayne from the Australian Type Foundry on a custom typeface. The group's own Cardiff Sans was designed to feel friendly while sporting the smooth contours and geometry of a car.


Client(s): Edward Geschke and Carol Duncan 
Custom Typeface: Australian Type Foundry
Signage Production: Owen Signs

Read more

  • Strategy & Positioning
  • Brand Identity
  • Stationery
  • Environmental Design
  • Print Design
  • Uniforms